DuraVision® Platinum


The hardest ever ZEISS anti-reflective coating

The demands of everyday life call for hard, dirt-resistant lenses that are easy to clean.

What makes ZEISS lenses with DuraVision® Platinum AR coating different? These hard, light lenses are very robust, dirt-resistant and easy to clean while offering first-rate anti-reflective properties.


DuraVision® Platinum is the latest in advanced coating technology. It consists of an integrated system of nine coating layers, densely packed using a unique ion-bombardment production process which results in a lens surface that is incredibly hard and robust. In fact, lenses coated with DuraVision® Platinum are the hardest ZEISS lens to date, over 35 % harder than AR coated mineral (glass) ZEISS lenses and with excellent scratch-resistance properties1.


ZEISS lenses with DuraVision® Platinum AR coating have a more cosmetically-pleasing blue reflex colour, producing a less noticeable and more attractive lens than the industry standard green reflective AR-coated lenses. Higher luminous transmittance ensures even clearer vision, meaning with DuraVision® Platinum you will both look and see better.

Download & Print this voucher to get a 20% discount on your ZEISS DuraVision® Platinum anti-reflective coating.

Contact us at JOYCE Optometrists today to learn how your glasses can stand up to life’s toughest endurance tests.

(1) ZEISS lenses with DuraVision® Platinum AR coating in 1.5 compared to ZEISS SV Sph Mineral 1.5 with Super ET Measured with the Bayer test and conducted using COLTS standard operating procedure and abrasive recommended by COLTS.
(2) U.S. Patent No. 6,852,406