our optical dispensers

Our Optical Dispensers / Frame Consultants

Our optometrists will test your vision and check your eyes for sight threatening eye disease.

However, a thorough eye examination and subsequent prescriptive lenses will not optimise your vision unless frame selection, fit, adjustment and comfort are optimised too.

After your eye examination, our qualified optical dispensers and frame consultants, Amanda, Leah and Urvashi will ensure that the frames you choose are the correct choice for your shaped face and lifestyle providing comfort, style and excellent vision.

Martha Avila

Martha’s role includes optical dispensing and our social media communications.

Very well qualified and experienced to work in retail optical Martha is a qualified Optometrist who graduated 19 years ago. Originally from Colombia, she arrived in Australia at the end of 2004 after she decided to take a career break in order to pursue further studies. She completed a Master in Applied Commerce with emphasis in Marketing from The University of Melbourne.

Martha joined the Joyce family in 2016 and has enjoyed the challenge of working in optical dispensing and retail. In parallel, she oversees our social media marketing efforts, area where she wants to further develop. Martha loves and sees ‘colour’, from a unique South American perspective and astutely assists our patients with frame selections that really work well.

Martha lives locally with her husband and their two little girls. In her spare time, she enjoys having quality family time, travelling, learning about different cultures, reading, and exploring different cuisines. She also loves making puzzles, the larger the better; and unlike her husband she loves playing video games and is really good at it (ask her husband who gets beaten by her at this every single time).

Martha speaks both English and Spanish.

Leah Pelcl

Leah-PelclLeah is a qualified Optical Dispenser.

She has been working with JOYCE Optometrists for over twelve years.

Leah is skilled in frame selection and adjustment and thoroughly enjoys advising our patients.

Urvashi Bilimoria

Urvashi-BilimoriaUrvashi is a qualified Optical Dispenser.

She has been working with JOYCE Optometrists for over five years.

Urvashi loves lens design and enjoys sharing the latest in lens options with patients and customers to arrive at the optimum frame and lens selection.